Introduction: About Plan B

Plan B is the premiere production company supplying B-Roll packages to TV outlets worldwide. We specialize in Video News Releases (VNRs), Electronic Press Kits (EPKs), Sales and Marketing Videos, and B-Roll Packages.

Our polished and professional packages include "documentary style" footage that enhances public relations and marketing. We work closely with our clients to produce footage that is credible, believable, and that captures the attention of the audience.

Our B-roll packages are broadcast friendly in that the footage is conducive to editors and strong tape packages, and is just what producers require to illustrate their stories. Our footage gets used and reused again and again. We recently shot a package for a client in the hospitality industry that aired more than 100 times in a four day period, and continues to gain interest.

We have over 40 years of experience in Television production. We’ve been around since the inception of the Electronic News Markets, and are considered to be experts in the field. We understand the fine line that can’t be crossed when promoting a venue on television. Networks won’t allow television commercials or marketing films during non-promotional broadcasts, but they will use Plan B’s packages because we know how to shoot the kind of footage that reinforces the news or personal interest aspect of your story, thus promoting a company’s public relations and supporting their advertising efforts.

Plan B was founded by Larry Frank and Marc Curtis, both award winning directors and producers who have extensive experience in the field of broadcast, programming, and breaking news. Plan B uses state-of-the-art digital camera equipment and editing equipment. We have over 15 professionals on our team and over 50 satisfied clients, most of whom have used Plan B repeatedly for various projects.